KEYNOTE PRESENTATION…LET’S WELCOME BACK…
Lisa Hurley, Editor, Special Events Magazine
Session Speakers
Crystal Grave, President and CEO, Snappening.com
Your Growing Interest in Pinterest: Special event business solution or just another idea generator?
Session Description:
Many of you know and understand the basic idea behind Pinterest – collecting and organizing inspirational images, tips, trends and ideas for your own enjoyment and that of your friends. But do you know how to convert it into real business opportunities? Do you know some of the most often underutilized Pinterest tools? Do you know how to drive traffic to your website for potential business leads via Pinterest? You will after this session! This is a can’t-miss tutorial on some of the top marketing opportunities with this budding social media platform. Come pin with us!
Anne Steinberg, Director of Events and Retail Services, The Children’s Museum of Indianapolis
Events 101 – How to Avoid Pitfalls in your Planning, Industry Career, and Diversification of Your Young Business
Session Description:
Session #1 will include an in depth panel description of their event industry career, as well as some of the top rookie mistakes that are made from those new, or newer, to the industry.
Session #2 will focus more on Q&A opportunities involving business diversification, career commitment, and maintaining an ethical perspective in the industry.
Panel will include: Roe Wright, Markey’s Rental and Staging, Jack Scafide, CORT,
Jen McKaig, Indianapolis Marriott Downtown
Jamar Cobb-Dennard, Principal, Outsourced Sales Force
The Market Has Changed: Now What with Marketing
Session Description:
Join sales and marketing expert Jamar Cobb-Dennard as he walk you through creating a step by step plan to attack the event industry in 2013. During this dynamic session, you will learn the secrets of choosing your best customer, creating a marketing budget and tracking system that makes you MONEY, and taking action on a plan that will make 2013 your best year yet.
Jodi M. Collen, CSEP, Director of Event & Conference Planning, Augsburg College
Reaching Generation Y: What you Can’t Afford NOT to Know
Session Description:
Spending too much time figuring out how to work with your new, recently graduated staff? Confused about how to motivate your team---because the tried and true ways aren’t working? Can’t get your staff to respond to emails?
• Learn who makes up Gen Y and what drives their decision making process
• Learn what you need to know about effectively reaching members of Gen Y
• Learn how to be prepared for the new type of employee entering the workforce
Kim Romano, Event Manager, Penton Media/ The Special Event Tradeshow and Conference
Kari Strolberg, Owner, Eventful Marketing Solutions, Inc. & Partner at Detail + DesignThe Special Event Show… an inside look!
Session Description:
An overview of the show and all it can offer. Hear how it all comes together and get the inside scoop. This conference is about getting motivated and inspiring your business. It’s also a wonderful networking tool. We’ll provide all the information on how to get the most out of a few days in Chicago.
Sasha Souza, Author, Event Planner, and Founding President of Wish Upon a Wedding,
Sasha Souza Events
Attention to Detail
Session Description:
Details are defined as a small elaborated element of a work of art, craft, or design. But when we look stringently at our work, are we really showing our clients the best details? This seminar will teach you how to view your work from your client’s perspective.
Vince Early, CSEP, Event Designer, Thomas Caterers of Distinction
Selling to Anyone
Session Description:
When conducting a client interview I often hear a client say that they don’t know what they want. However the opposite tends to be true; they know exactly what they want, they just have trouble expressing their vision in words. When the client cannot articulate that vision I have found it helpful to refer to another chapter of my life when I was a teacher. Studying Educational Psychology taught me techniques to use when communicating with individuals whose minds work in different ways. Once, I began drawing parallels between teaching and sales, these principals have had a major impact on my sales career.
The education al objectives of this session are:
• To illustrate how Event Professionals sell best by educating clients
• To outline the 3 basic “learning Styles” or ways different people learn and process information
• To draw parallels between those Learning Styles and what that person looks for in a successful event
I will convey these education objectives through lecture, interactive activities and case studies, which no coincidentally, hits on all three Learning Styles. Interaction will take place as we conduct mock client interviews in order to illustrate different ways of communication and identifying the learning styles people possess.
ISES Getting Married – Bridal Panel
Getting in the Mind of Brides (Continued from our hugely successful June Luncheon)
Session Description:
Today’s bride is strong, independent, and most likely chipping in on the wedding fund herself. These characteristics, along with dozens of wedding shows, Pinterest, and blogs, makes a modern-day bride harder to sell to than ever before. Long gone are the days of waving our magic wand to show a future bride-to-be her fairytale…now she thinks she can do it herself and/or has many alternative options than you, Fairy Godmother.
NEW BRIDAL PANEL! Ask current bride’s first-hand all those questions you have been too afraid to ask your clients!
Deb Smyth Hermann, Chairwoman and CEO, GhostLight Productions, LLC
Stay tuned for further information on Session
Hermann is a creative and stylish, award winning event producer who specializes in elaborate fundraising galas, grand openings of theaters/corporate headquarters, conferences, anniversary celebrations, and wedding décor. Some of the fun she has had along the way in northeast Ohio includes the Grand Openings of Gucci, Nordstrom, The Idea Center at Playhouse Square, The Hanna Theater, The Allen Theater, The Monte Ahuja College of Business at Cleveland State, Günter Von Hagen’s Body Worlds 2, the Ride the Rainbow Galas for University Hospitals, The YWCA Women of Achievement Awards, The Federation of Gay Games and the 2008 United States Figure Skating Championships-- and hundreds of other large galas and events.
Adam W. Collins, Deputy Director, City of Indianapolis Department of Code Enforcement
Special Events in Indianapolis: A Post Super Bowl Update
Session Description:
A review of the new laws, processes, and opportunities as a result of Indianapolis’ successful hosting of Super Bowl XLVI.
Jeremy Miner, Sommelier, Miner Consulting
The Pairing Lounge
Session Description:
Enjoy an interactive wine pairing experience! You will learn the basics of how to pair wine, the dos and don’ts of pairings, and how to apply this to knowledge with any event. Come lounge and learn with Jeremy Miner, a Certified Specialist of Wine and Sommelier.
