ISES Education Conference - Speaker Information!

We are getting ready for our exciting Education Conference on Oct. 25th, 2011!! We have so many fabulous sessions including the keynote speaker Lisa Hurley & Kevin White. 

Over the next few weeks in October we will be introducing you further to the speakers. We hope that you will join us for this years conference, you won't be disappointed!

9:00am – 9:45am:

Keynote Presentation Here Comes 2012: Event Trends to Watch Lisa Hurley, Editor, Special Events Magazine  Session Description: What will special events look like in the New Year? Take a tour with Special Events, as we review the types of events, menus, décor, and entertainment that will be in demand, as well as bid farewell to styles that are fading away. This presentation will provide direction on where to focus efforts in 2012 for maximum success.

Lisa Hurley, Editor, Special Events Magazine

Lisa Hurley has been editor of Special Events Magazine since 1999. She joined the magazine after stints with foodservice publications and as director of publications and communications for the California Restaurant Association. She is a member of ISES, MPI, the American Rental Association, and the International Foodservice Editorial Council.

10:00am – 10:45am:

Breakout Session 1 The Psychology of Events – Factoring the Human ElementKevin White, CSEP, Director of Production, Empire Force Events Session Description: Using a company's corporate colors. Hosting an event outdoors. Honoring a recipient using live testimonials. Adding surprises to an experience. Each of these has certain considerations to take into account - budget, logistics etc. But how often are the psychological effects of our event design choices taken into consideration? This presentation will explore the human mind, the various needs we as human beings have, and how through event design we can achieve the greatest impact on guests. Specific looks at scientific studies on communication as well as the senses will be highlighted.

Kevin White, CSEP, Chief Innovation Officer, XPL

For over fifteen years, Kevin has been designing and producing corporate experiences world-wide.  He began his career designing transformative experiences and meetings for corporate clients with Princeton-based Activities.  For the last decade, Kevin ran the production team for Empire Force Events in New York City, planning large scale marketing events, corporate initiatives and immersive New York city experiences for Fortune 100 companies.   Currently he is developing an experiential industry business model under the name XPL to delivery innovation to the industry and its products.

He is an ISES past president of both the Philadelphia and New York chapters, has served as the chair of its international Certification Committee, and has recently been elected to serve as an international officer of the association.

Kevin is an Adjunct Professor at New York University in the Hospitality, Tourism and Sports Management school and has been a presenter at university campuses and event industry conferences throughout the world on various event topics.  Most recently he has been focusing on environmental research and solutions for the event industry, including his current work on the American technical advisory group developing the international standard for sustainable event management, which hopes to be launched in time for the 2012 Olympics.

Register online today to secure your spot!

https://www.formstack.com/forms/?1115840-gAcuByAHuT